The textbook states on page 3 that the heart and soul of any strategy is to gain a competitive advantage. Surely, the point of starting any company is to make money. Why would the book make such a silly conjecture?For your initial post, address the following issues:
- Explain (using your own words) what you think competitive advantage is
- Explain why the purpose of strategy isn’t to increase profits
- Explain whether or not you think it should be
Respond to at least two of your peers by respectfully explaining why you agree or disagree with their stance on competitive advantage and profits. Be sure to include specific points regarding their points in your response.
To successfully complete this assignment, view the Discussion Rubric document.